Econet eclipses Coca-Cola to clinch Zimbabwe Superbrand[Dumisani Ndlela] Telecommunications group Econet Wireless Zimbabwe eclipsed the Coca-Cola brand to clinch the Superbrand award at a ceremony held Thursday, 2 December 2010. Coca-Cola trailed to second position, with the Spar retail franchise coming third. | |
Lafarge Cement Zimbabwe re-brands[Dumisani Ndlela] Lafarge Cement Zimbabwe has unveiled its new brand and has pledged to splurge a substantial amount of money on a three-month marketing and advertising campaign that kicks off this month. | |
Zimbabwe launches new destination brand[Dumisani Ndlela] Zimbabwe has launched a fresh brand war cry, or a tourism destination brand, as they are calling it in hospitality circles: "Zimbabwe - A world of wonders". It is part of national rebranding efforts being spearheaded by Deputy Prime Minister Arthur Mutambara to help reshape the image of the country. | |
Zim: Over 100 brands up for Superbrand contest[Dumisani Ndlela] The Marketing Association of Zimbabwe (MAZ) says it remains on course in its hunt for the most powerful brands in the country under the Superbrand - Brand of the Year 2010 competition launched in March 2010. | |
Firm blames politics for undermining brand Zimbabwe[Dumisani Ndlela] A property firm largely invested in hospitality and tourism has expressed concern over the country's political process which it said undermined efforts to mitigate the negative perception around brand Zimbabwe. | |
TM Supermarkets rebrands[Dumisani Ndlela] Zimbabwe's biggest retail group by outlets, TM Supermarkets has rebranded into a new look the company says reaffirms its commitment to provide an "unparalleled standard of quality and service". | |
Zimbabwe pays for "brand opportunity" from Brazilian team visit[Dumisani Ndlela] Zimbabwe has splurged an undisclosed amount of cash to lure the Brazilian national football team into the country ahead of the FIFA World Cup which kicks off in South Africa on 11 June 2010. | |
Gary Thompson helps rebrand Zimbabwe PSL[Dumisani Ndlela] Zimbabwe's Premier Soccer League (PSL) has roped in advertising and marketing guru, Gary Thompson, for a charm offensive on an unenthusiastic corporate sector as it battles to secure cash and sponsorship deals. | |
Zimbabwe's brands to fight for honours[Dumisani Ndlela] The Marketers Association of Zimbabwe (MAZ) is to unveil its Superbrand - Brand of the Year 2010 competition at a Harare hotel on Friday, 5 March 2010. | |
Image key to Zim tourism revival[Dumisani Ndlela] The Zimbabwe Tourism Authority (ZTA) is hoping to produce a turn in dwindling international arrivals from its Zimbabwe International Travel Expo, which has been re-branded, the Sanganai Travel and Tourism Africa Expo. |