Leveraging off its extended array of advertising platforms, from 4G TV, outdoor and mobilisation, Massiv Media's commuter advertising has proved successful for Nestlé's Nespray milk powder brand. The campaign was specifically targeted at LSM 5-7 mothers who have children between the ages 5 to 14 years.
The company's 4G TV network has been a provider of commuter television in South Africa since 2005. The network delivers fresh content daily to its national fleet of vehicles.
Whether on taxis or buses, on average the 4G TV engages with over 180,000 commuters on a daily basis, who spend about 65 minutes a day commuting and this presents a great platform to push both brand positioning and consumer benefits.
For more information, go to www.massivmedia.com.
