Coca cola has been producing adds that are just the best branded ever, or so i think. What is your comment? Think about the always Coca cola, Coca cola summer splush. i can go on. Are they the best or what? BRRRRRRRRRRRRRRRRR. Makes a meal. 5 Sep 2008
Joburg International became OR Tambo and SAA launched Mango but I have seen no big hoo haa branding at the airport. Am I missing something? 28 Nov 2006
Having done a bibliographical research about the importance of the smile in leadership, I was surprised to how it had a "defining" impact on followership, and significantly impacted the bottom-line results. Now, I am extending my research to personal branding. 3 Jul 2005
Does the Constitutional Court's ruling in favour of Laugh it Off strike a blow for freedom of speech or does it erode a company's intellectual property rights? 29 May 2005
Are the creators and custodians of brands in touch with their own humanity? 24 Mar 2005
South Africa is often characterized (wrongly or rightly) as both a 'First World and Third World' country. How does this impact on branding strategy? 22 Feb 2005
Toyota changed its corporate slogan to 'Lead the Way', dropping 'Everything keeps going right'. 30 Oct 2004
Marketing & Branding - the most non-committal, shortsighted industries in the world? I now find myself in the position of looking for a job after 2 years of running my own company... 1 Jul 2004
As a consumer everything I come across nowadays is a rehashed American or European idea that has been altered just enough so as to be sold locally. 1 Jun 2004
Competition tribunal VS Organisations. 11 Jun 2003