Mid-Level Copywriter
Remuneration: | R30000 - R35000 per month cost-to-company |
Location: | Cape Town |
Job level: | Mid |
Type: | Permanent |
Company: | Ad Talent Africa |
Who we are: We are a global full service agency with a passion for brands. Our teams cover creative, strategy, media, digital, data, design and branding.
What we do: We build and establish top brands throughout the world.
What we are looking for: A creative and compelling Mid-level Copywriter who has the ability to write stories for various platforms and various brands.
What you will do:- Write copy that could live across a range of digital and traditional properties
- Create compelling content that educates, informs, inspires, act and engages with the brand audience
- Write copy to support the ideation, development and promotion of client strategies
- Participate and add constructive advise in reviews with the team and the client
- Ability to take a brief and create concepts grounded in insights, delivering key messages in a way that brings the brand to life
- Work with the creative studio to produce the best copy output to deliver the desired outcomes
- Stay up-to-date with what's going on in the world to create insights and concepts that aren't tone-deaf and which make use of the best platforms in original / on trend ways
- Create actual copy decks / pieces (e.g.: for any activation material / web / social / blog articles / emailers / brochures etc.)
- Write for different platforms, adjusting copy yet still making every touchpoint feel part of a single campaign
What you must have:- A love for developing fresh concepts that are pioneering but grounded in insights, data, the brief and objectives
- Minimum of three years experience within a similar role
- A storyteller with ATL and TTL experience
- A conceptual thinker and writer
- The ability to clearly and easily explain copy output in terms of what informed a certain key messaging direction to both the business and clients
- Hybrid working
Skills:- ATL (Above the line) Advertising
- BTL (Below the line) Advertising
- Copywriting
- Storytelling
Posted on 14 May 16:50, Closing date 13 Jun