The global chief marketing officer for Patrón Spirits International, Lee Applbaum, talks about how to deliver creative and beautiful marketing...
By Louise Marsland 8 Feb 2018
Zimbabwe's Meikles group has agreed to allow Pick n Pay to rebrand TM Supermarkets after a deal in which the South African retailer will shore up its shareholding in the supermarket chain to 49%.
Dumisani Ndlela 2 Dec 2010
Zimbabwe's weekly The Standard newspaper, part of the Alpha Media Holdings (AMH) group controlled by media tycoon Trevor Ncube, has rebranded and slashed its cover price by half to US$1. The first rebranded edition hit the streets on 31 October 2010, and there has been a discernible market acceptance.
Dumisani Ndlela 8 Nov 2010
Zimbabwe has launched a fresh brand war cry, or a tourism destination brand, as they are calling it in hospitality circles: "Zimbabwe - A world of wonders". It is part of national rebranding efforts being spearheaded by Deputy Prime Minister Arthur Mutambara to help reshape the image of the country.
Dumisani Ndlela 22 Oct 2010
A property firm largely invested in hospitality and tourism has expressed concern over the country's political process which it said undermined efforts to mitigate the negative perception around brand Zimbabwe.
Dumisani Ndlela 2 Aug 2010
Zimbabwe has splurged an undisclosed amount of cash to lure the Brazilian national football team into the country ahead of the FIFA World Cup which kicks off in South Africa on 11 June 2010.
Dumisani Ndlela 31 May 2010
Shareholders in a key subsidiary owned by AIM-listed Lonrho are not letting up on their battle to convene an extraordinary meeting to demand a restructuring of the board and management.
Sure Kamhunga 15 Jun 2009
Demand for beer had turned out to be so strong that the market is undersupplied, says Joe Mutizwa, CEO of beverages group, Delta Corporation. And now the group, an associate of SABMiller, is commissioning a new lager line, which will help push volumes, as well as plant refurbishment and equipment replacement.
Sam Hungwe 18 May 2009
CAPS United Football Club, a Harare-based outfit, unveiled on Tuesday, 3 March its new Belgian general manager, Luc Verheyen, whom it said would transform the club from a gate-takings only business into a vibrant enterprise making money from its brand recognition.
Sam Hungwe 5 Mar 2009
Zimbabwe has splurged an undisclosed amount of money to bring in tourism agents from international markets as it battles to counter renewed Britain and US travel warnings.
Dumisani Ndlela 22 Apr 2008
Beverley Building Society's red door is closing, and a new one could open to the public next month.
Dumisani Ndlela 22 Apr 2008
Zimbabwe's Advertising Publicity Club is organising its annual competition for the advertising industry, despite a dearth of new campaigns due to an economic crisis that has stunted growth and limited new advertising campaigns in a once vibrant sector.
Dumisani Ndlela 11 Jan 2008
Cricket Australia (CA), the governing body of one of Australia's favourite sports, is trying to force all photographers and agencies to sign a new contract before they enter the cricket grounds.
13 Dec 2007
According to the group MD and CEO of United Bank for Africa (UBA) Plc, Tony Elumelu, the Nigerian bank's ambition is to become the 6th largest bank in Africa by 2010, with long term plans to mature as the leading African bank.
5 Dec 2007
A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure.
30 Nov 2007
Zimbabwe is so short on consumer goods, the government can't even calculate inflation, the chief statistician said on Tuesday.
28 Nov 2007
Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry.
22 Nov 2007
Media executives in trouble as government maintains blitz ahead of elections.
12 Nov 2007