Meikles to rebrand TM Supermarkets into Pick n Pay
Meikles to rebrand TM Supermarkets into Pick n Pay

Zimbabwe's Meikles group has agreed to allow Pick n Pay to rebrand TM Supermarkets after a deal in which the South African retailer will shore up its shareholding in the supermarket chain to 49%.

By Dumisani Ndlela 2 Dec 2010

Play it your way with Fanta and 34!
Play it your way with Fanta and 34!

Kids all over Luanda were full of smiles recently when they were told to "Brinca À Tua Maneira" or "Play It Your Way" in 34's latest campaign.

Issued by 34° 1 Dec 2010

Lafarge Cement Zimbabwe re-brands
Lafarge Cement Zimbabwe re-brands

Lafarge Cement Zimbabwe has unveiled its new brand and has pledged to splurge a substantial amount of money on a three-month marketing and advertising campaign that kicks off this month.

By Dumisani Ndlela 11 Nov 2010

Zim: The Standard rebrands
Zim: The Standard rebrands

Zimbabwe's weekly The Standard newspaper, part of the Alpha Media Holdings (AMH) group controlled by media tycoon Trevor Ncube, has rebranded and slashed its cover price by half to US$1. The first rebranded edition hit the streets on 31 October 2010, and there has been a discernible market acceptance.

By Dumisani Ndlela 8 Nov 2010

Zimbabwe launches new destination brand

Zimbabwe has launched a fresh brand war cry, or a tourism destination brand, as they are calling it in hospitality circles: "Zimbabwe - A world of wonders". It is part of national rebranding efforts being spearheaded by Deputy Prime Minister Arthur Mutambara to help reshape the image of the country.

By Dumisani Ndlela 22 Oct 2010

Zim: Over 100 brands up for Superbrand contest

The Marketing Association of Zimbabwe (MAZ) says it remains on course in its hunt for the most powerful brands in the country under the Superbrand - Brand of the Year 2010 competition launched in March 2010.

By Dumisani Ndlela 20 Aug 2010

Firm blames politics for undermining brand Zimbabwe

A property firm largely invested in hospitality and tourism has expressed concern over the country's political process which it said undermined efforts to mitigate the negative perception around brand Zimbabwe.

By Dumisani Ndlela 2 Aug 2010

TM Supermarkets rebrands

Zimbabwe's biggest retail group by outlets, TM Supermarkets has rebranded into a new look the company says reaffirms its commitment to provide an "unparalleled standard of quality and service".

By Dumisani Ndlela 26 Jul 2010

Zimbabwe pays for "brand opportunity" from Brazilian team visit

Zimbabwe has splurged an undisclosed amount of cash to lure the Brazilian national football team into the country ahead of the FIFA World Cup which kicks off in South Africa on 11 June 2010.

By Dumisani Ndlela 31 May 2010

Gary Thompson helps rebrand Zimbabwe PSL

Zimbabwe's Premier Soccer League (PSL) has roped in advertising and marketing guru, Gary Thompson, for a charm offensive on an unenthusiastic corporate sector as it battles to secure cash and sponsorship deals.

By Dumisani Ndlela 16 Apr 2010

Zimbabwe's brands to fight for honours
Zimbabwe's brands to fight for honours

The Marketers Association of Zimbabwe (MAZ) is to unveil its Superbrand - Brand of the Year 2010 competition at a Harare hotel on Friday, 5 March 2010.

By Dumisani Ndlela 26 Feb 2010

Shareholders want Lonrho appointees off LonZim board

Shareholders in a key subsidiary owned by AIM-listed Lonrho are not letting up on their battle to convene an extraordinary meeting to demand a restructuring of the board and management.

By Sure Kamhunga 15 Jun 2009

Beer maker to take off tired labels
Beer maker to take off tired labels

Demand for beer had turned out to be so strong that the market is undersupplied, says Joe Mutizwa, CEO of beverages group, Delta Corporation. And now the group, an associate of SABMiller, is commissioning a new lager line, which will help push volumes, as well as plant refurbishment and equipment replacement.

By Sam Hungwe 18 May 2009

Zim football club revamps brand

CAPS United Football Club, a Harare-based outfit, unveiled on Tuesday, 3 March its new Belgian general manager, Luc Verheyen, whom it said would transform the club from a gate-takings only business into a vibrant enterprise making money from its brand recognition.

By Sam Hungwe 5 Mar 2009

Rebranding Zimbabwe

Zimbabwe's new Prime Minister Morgan Tsvangirai is facing the battle of a lifetime - trying to turnaround Zimbabwe's battered image to lure critical foreign investment and increase tourist traffic.

By Sam Hungwe 27 Feb 2009

Image key to Zim tourism revival

The Zimbabwe Tourism Authority (ZTA) is hoping to produce a turn in dwindling international arrivals from its Zimbabwe International Travel Expo, which has been re-branded, the Sanganai Travel and Tourism Africa Expo.

By Dumisani Ndlela 26 Aug 2008

Zim splurges cash to manage international perception

Zimbabwe has splurged an undisclosed amount of money to bring in tourism agents from international markets as it battles to counter renewed Britain and US travel warnings.

By Dumisani Ndlela 22 Apr 2008

Beverley's red door closes, and opens for a new brand
Beverley's red door closes, and opens for a new brand

Beverley Building Society's red door is closing, and a new one could open to the public next month.

By Dumisani Ndlela 22 Apr 2008

Zim companies re-brand for Africa

Zimbabwean companies' rebranding reflects a desire to become freer of the shackles of an economy in crisis.

By Dumisani Ndlela 12 Mar 2008

Olivine's road ahead could still be rutted

If there were several ways out, Olivine Industries Limited chose the easy one.

By Dumisani Ndlela 16 Jan 2008

Zim advertising awards go ahead despite lack of new campaigns

Zimbabwe's Advertising Publicity Club is organising its annual competition for the advertising industry, despite a dearth of new campaigns due to an economic crisis that has stunted growth and limited new advertising campaigns in a once vibrant sector.

By Dumisani Ndlela 11 Jan 2008

Cricket Australia tries to corner image market

Cricket Australia (CA), the governing body of one of Australia's favourite sports, is trying to force all photographers and agencies to sign a new contract before they enter the cricket grounds.

13 Dec 2007

UBA aims to be Africa's sixth largest bank in 2010

According to the group MD and CEO of United Bank for Africa (UBA) Plc, Tony Elumelu, the Nigerian bank's ambition is to become the 6th largest bank in Africa by 2010, with long term plans to mature as the leading African bank.

5 Dec 2007

African nations agree to $1 billion Indian satellite project

A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure.

30 Nov 2007

Zimbabwe can't calculate inflation

Zimbabwe is so short on consumer goods, the government can't even calculate inflation, the chief statistician said on Tuesday.

28 Nov 2007

Music video project for Africa

Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry.

22 Nov 2007

New brand on the horizon: merging to add colour

The makeover of company names and logos has hitherto characterised Zimbabwe's brand revolution, without the dreaded management or shareholder shake-ups that bring in new culture.

By Dumisani Ndlela 19 Nov 2007

Investor firm to acquire stake in Kenya bank

Equity Bank is set to become the biggest bank in Kenya in terms of capital base following plans by a Pan African based investment firm, Helios EB Investors to acquire over 90 million new shares.

By Carole Kimutai 15 Nov 2007

Zimbabwean executives in trouble over newspaper prices

Media executives in trouble as government maintains blitz ahead of elections.

12 Nov 2007

Selling Zimbabwe

Selling brand Zimbabwe, a land of great natural beauty should be relatively simple, but it is not, for the chaos beside the beauty makes it a difficult sell.

By Dumisani Ndlela 17 Oct 2007

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