Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this...
Louise Marsland 31 Aug 2017
The importance of using data and being transparent in the outdoor media planning and buying process...
27 Mar 2017
Primedia OOH Africa has just finished installing 870 solar-powered street pole lights on seven key roads in Harare, Zimbabwe...
4 Nov 2016
Several papers at this year's PAMRO conference will tackle OOH measurement across Africa...
19 Jul 2016
Alliance Media Zimbabwe, the country's largest provider of billboards and outdoor advertising media, has partnered up with the Harare International Festival of the Arts (HIFA) by sponsoring a number of billboards for the organisation.
Alliance Media 9 Apr 2014
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
Alliance Media Burundi has recently completed the installation of various new billboard structures in the East African country. The structures are all fully imported large format advertising devices whose advertising has been taken up by the country's leading brands.
Alliance Media 12 Dec 2012
KLM Royal Dutch Airlines has resumed flights to Zimbabwe after a 13-year break in the route. Alliance Media was selected as KLM's media partner to promote the service and Alliance Media Zimbabwe, who holds the exclusive advertising concession to all of Zimbabwe's airports, has installed media within the airport for KLM.
Alliance Media 7 Nov 2012
Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
Lars Deutsch 16 Apr 2012
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
15 Mar 2011
JOHANNESBURG: Launching a new campaign conceptualised for The Zimbabwean newspaper, TBWA\Hunt\Lascaris Johannesburg have erected billboards across South Africa depicting nine, harrowing real life stories of life in Zimbabwe. The campaign is entitled 'Give a voice to the voiceless'.
15 Mar 2011
The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
23 Feb 2011
In partnership with OMD, Tony Koenderman's AdReview is designed to provide expert and accurate media information covering South Africa and the SADC. The review covers Angola, Botswana, DRC, Lesotho, Mauritius, Mozambique, Namibia, Seychelles, South Africa, Swaziland, Tanzania, Zambia and Zimbabwe.
19 Jul 2010
The Citilite range, first introduced from France and patented in South Africa and sub-Saharan Africa by Continental Outdoor in 2003, has now been launched in Zimbabwe with the erection of numerous structures in Harare.
6 Jul 2010
After The Zimbabwean newspaper's battle with Mugabe's ZANU PF government made headlines around the world over the past year, The Zimbabwean Trillion Dollar campaign by TBWA\Hunt\Lascaris Johannesburg has won more than 50 global and South African advertising awards. This has raised the profile of the newspaper beyond its "wildest dreams". [video]
4 Jun 2010
Ster-Kinekor Theatres has opened its first cinema multiplex in the mountain kingdom of Lesotho, as part of the company's strategy to expand into Africa. As part of the communication campaign Ster-Kinekor has flighted a 3x6m Citilite and 6x6m Wall Sign with Continental Outdoor in Maseru.
JCDecaux 13 Apr 2010