Advertising News Zimbabwe

Subscribe

Advertise your job ad
    Search jobs

    Publicis snaps up Australia's Match Media

    PARIS, FRANCE: French advertising giant Publicis said on Wednesday it had bought Australia's leading independent media agency Match Media.
    Publicis snaps up Australia's Match Media

    Publicis said Match, which has 75 staff based in Sydney, will be become part of its ZenithOptimedia Group's "newly launched global media network, Blue 449".

    Match specialises in media strategy, advertising buying and digital planning and was the only independent to make it into this year's Warc 100 list of the best global media agencies.

    Match will retain its management team under the leadership of CEO John Preston, Publicis said in a statement, "and will be the vanguard to expansion of the Blue 449 network across the Asia-Pacific".

    Publicis did not say what it had paid for the agency.

    Match's founder Preston said: "Match has enjoyed a wonderful run in its 12-year history as an independent. Now, the rapidly changing world of data and technology has motivated us to explore potential partners that will allow us to provide our clients access to the latest technology and tools".

    Source: AFP

    Source: I-Net Bridge

    For more than two decades, I-Net Bridge has been one of South Africa’s preferred electronic providers of innovative solutions, data of the highest calibre, reliable platforms and excellent supporting systems. Our products include workstations, web applications and data feeds packaged with in-depth news and powerful analytical tools empowering clients to make meaningful decisions.

    We pride ourselves on our wide variety of in-house skills, encompassing multiple platforms and applications. These skills enable us to not only function as a first class facility, but also design, implement and support all our client needs at a level that confirms I-Net Bridge a leader in its field.

    Go to: http://www.inet.co.za
    Let's do Biz