The likes of FCB, HelloComputer, Ogilvy & Mather Cape Town, TBWAHuntLascaris, The Jupiter Drawing Room, Fox P2, Joe Public, M&C Saatchi Abel, GRID and Y&R SA are all in line for international accolades.
| By category | Client | Title | Agency |
|---|---|---|---|
| Branded Entertainment: Documentaries - Film | Design Indaba | Project Phoenix | FoxP2 / Cape Town + Giant Films / Cape Town |
| Cross-Platform: Experiential Advertising - Events & Competitions | I Vote SA | Cinemark Experience App | Joe Public / Johannesburg |
| Cross-Platform: Experiential Advertising - Events & Competitions | Absa | Make Think Did | The Jupiter Drawing Room (South Africa) Johannesburg / Rivonia |
| Cross-Platform: Experiential Advertising - Installations | Coca-Cola South Africa | A rainbow for the Rainbow Nation | FCB South Africa (PTY) LTD / Johannesburg |
| Cross-Platform: Public Service - Experiential - Ambient & Guerilla | The Haven Night Shelter on Napier | The Street Store | M&C Saatchi Abel / Cape Town |
| Cross-Platform: Public Service - Experiential - Events, Competitions & Installations | The Haven Night Shelter on Napier | The Street Store | M&C Saatchi Abel / Cape Town |
| Design: Collateral Design - Posters - Series | ANTI-EST. | #UNLEARN | Grid Worldwide Branding and Design / Johannesburg |
| Design: Design Craft - Typography - Single or Series | ANTI-EST. | #UNLEARN | Grid Worldwide Branding and Design / Johannesburg |
| Design: Design for the Greater Good - Government / Non-Profit Initiated | The Haven Night Shelter on Napier | The Street Store | M&C Saatchi Abel / Cape Town |
| Design: Experiences - Brand Installations | Coca-Cola South Africa | A rainbow for the Rainbow Nation | FCB South Africa (PTY) LTD / Johannesburg |
| Design: Experiences - Brand Installations | The Haven Night Shelter on Napier | The Street Store | M&C Saatchi Abel / Cape Town |
| Design: Experiences - Outdoor Spaces | The Haven Night Shelter on Napier | The Street Store | M&C Saatchi Abel / Cape Town |
| Design: Public Service - Design - Collateral Design - Single or Series | The Haven Night Shelter on Napier | The Street Store | M&C Saatchi Abel / Cape Town |
| Design: Self-Promotion - Single or Series | Ogilvy & Mather Cape Town | Induction Box | Ogilvy & Mather Cape Town / Cape Town + Ogilvy PR / Cape Town + RedWorks / Cape Town |
| Direct: Direct Marketing - Ambient Media | The Haven Night Shelter on Napier | The Street Store | M&C Saatchi Abel / Cape Town |
| Direct: Direct Marketing - Dimensional Mailing | Land Rover | Bottle Cap | Y&R South Africa / Cape Town |
| Direct: Direct Marketing - Dimensional Mailing | Land Rover | Bottle Cap | Y&R South Africa / Cape Town |
| Film: Non-Broadcast - Offline | Design Indaba | Project Phoenix | FoxP2 / Cape Town |
| Film: Public Service - Video - Television - Single | Topsy Foundation | Kevin | Ogilvy & Mather Johannesburg / Johannesburg |
| Interactive: Websites - Social Networks / Community | The Haven Night Shelter on Napier | The Street Store | M&C Saatchi Abel / Cape Town |
| Print & Outdoor: Collateral - P.O.P. & In-Store - Single | Volkswagen South Africa | Terminal Velocity | Ogilvy & Mather Cape Town / Cape Town |
| Print & Outdoor: Collateral - Posters - Single | Volkswagen South Africa | Terminal Velocity | Ogilvy & Mather Cape Town / Cape Town |
| Print & Outdoor: Innovation in Outdoor - Single | The Haven Night Shelter on Napier | The Street Store | M&C Saatchi Abel / Cape Town |
| Print & Outdoor: Newspaper - Full Page or Spread - Single | Volkswagen South Africa | Terminal Velocity | Ogilvy & Mather Cape Town / Cape Town |
| Radio: Innovation in Radio - Single | Toyota South Africa Motors (Pty) Ltd | Precognition | FCB South Africa (PTY) LTD / Johannesburg |
| Radio: Radio - Consumer - Campaign | Volkswagen South Africa | Patience | Ogilvy & Mather Cape Town / Cape Town |
| Radio: Radio - Consumer - Campaign | Lucozade | Give Me Strength | Ogilvy & Mather Johannesburg / Johannesburg |
| Radio: Radio - Consumer - Campaign | Nissan South Africa | 100% Silent | TBWAHuntLascaris - Johannesburg / Sandton |
| Radio: Radio - Consumer - Single | Suntory | Lucozade - Teleconference | Ogilvy & Mather Johannesburg / Johannesburg |
| Radio: Radio Craft - Scriptwriting | Suntory | Lucozade - Teleconference | Ogilvy & Mather Johannesburg / Johannesburg |
| Social Media: Social Media - Best Integrated Campaign Led by Social | Médecins Sans Frontières | Tough Decisions | TBWAHuntLascaris - Johannesburg / Sandton |
| By agency | Client | Title | Category |
|---|---|---|---|
| FCB South Africa (PTY) LTD / Johannesburg | Coca-Cola South Africa | A rainbow for the Rainbow Nation | Cross-Platform: Experiential Advertising - Installations |
| FCB South Africa (PTY) LTD / Johannesburg | Coca-Cola South Africa | A rainbow for the Rainbow Nation | Design: Experiences - Brand Installations |
| FCB South Africa (PTY) LTD / Johannesburg | Toyota South Africa Motors (Pty) Ltd | Precognition | Radio: Innovation in Radio - Single |
| FoxP2 / Cape Town | Design Indaba | Project Phoenix | Film: Non-Broadcast - Offline |
| FoxP2 / Cape Town + Giant Films / Cape Town | Design Indaba | Project Phoenix | Branded Entertainment: Documentaries - Film |
| Grid Worldwide Branding and Design / Johannesburg | ANTI-EST. | #UNLEARN | Design: Collateral Design - Posters - Series |
| Grid Worldwide Branding and Design / Johannesburg | ANTI-EST. | #UNLEARN | Design: Design Craft - Typography - Single or Series |
| Joe Public / Johannesburg | I Vote SA | Cinemark Experience App | Cross-Platform: Experiential Advertising - Events & Competitions |
| M&C Saatchi Abel / Cape Town | The Haven Night Shelter on Napier | The Street Store | Cross-Platform: Public Service - Experiential - Ambient & Guerilla |
| M&C Saatchi Abel / Cape Town | The Haven Night Shelter on Napier | The Street Store | Cross-Platform: Public Service - Experiential - Events, Competitions & Installations |
| M&C Saatchi Abel / Cape Town | The Haven Night Shelter on Napier | The Street Store | Design: Design for the Greater Good - Government / Non-Profit Initiated |
| M&C Saatchi Abel / Cape Town | The Haven Night Shelter on Napier | The Street Store | Design: Experiences - Brand Installations |
| M&C Saatchi Abel / Cape Town | The Haven Night Shelter on Napier | The Street Store | Design: Experiences - Outdoor Spaces |
| M&C Saatchi Abel / Cape Town | The Haven Night Shelter on Napier | The Street Store | Design: Public Service - Design - Collateral Design - Single or Series |
| M&C Saatchi Abel / Cape Town | The Haven Night Shelter on Napier | The Street Store | Direct: Direct Marketing - Ambient Media |
| M&C Saatchi Abel / Cape Town | The Haven Night Shelter on Napier | The Street Store | Interactive: Websites - Social Networks / Community |
| M&C Saatchi Abel / Cape Town | The Haven Night Shelter on Napier | The Street Store | Print & Outdoor: Innovation in Outdoor - Single |
| Ogilvy & Mather Cape Town / Cape Town | Volkswagen South Africa | Terminal Velocity | Print & Outdoor: Collateral - P.O.P. & In-Store - Single |
| Ogilvy & Mather Cape Town / Cape Town | Volkswagen South Africa | Terminal Velocity | Print & Outdoor: Collateral - Posters - Single |
| Ogilvy & Mather Cape Town / Cape Town | Volkswagen South Africa | Terminal Velocity | Print & Outdoor: Newspaper - Full Page or Spread - Single |
| Ogilvy & Mather Cape Town / Cape Town | Volkswagen South Africa | Patience | Radio: Radio - Consumer - Campaign |
| Ogilvy & Mather Cape Town / Cape Town + Ogilvy PR / Cape Town + RedWorks / Cape Town | Ogilvy & Mather Cape Town | Induction Box | Design: Self-Promotion - Single or Series |
| Ogilvy & Mather Johannesburg / Johannesburg | Topsy Foundation | Kevin | Film: Public Service - Video - Television - Single |
| Ogilvy & Mather Johannesburg / Johannesburg | Lucozade | Give Me Strength | Radio: Radio - Consumer - Campaign |
| Ogilvy & Mather Johannesburg / Johannesburg | Suntory | Lucozade - Teleconference | Radio: Radio - Consumer - Single |
| Ogilvy & Mather Johannesburg / Johannesburg | Suntory | Lucozade - Teleconference | Radio: Radio Craft - Scriptwriting |
| TBWAHuntLascaris - Johannesburg / Sandton | Nissan South Africa | 100% Silent | Radio: Radio - Consumer - Campaign |
| TBWAHuntLascaris - Johannesburg / Sandton | Médecins Sans Frontières | Tough Decisions | Social Media: Social Media - Best Integrated Campaign Led by Social |
| The Jupiter Drawing Room (South Africa) Johannesburg / Rivonia | Absa | Make Think Did | Cross-Platform: Experiential Advertising - Events & Competitions |
| Y&R South Africa / Cape Town | Land Rover | Bottle Cap | Direct: Direct Marketing - Dimensional Mailing |
| Y&R South Africa / Cape Town | Land Rover | Bottle Cap | Direct: Direct Marketing - Dimensional Mailing |
Individual category shortlist PDFs are available for download. These include branded entertainment, design, responsive environments, direct, mobile, interactive, radio print & outdoor, social media, UXUI, cross-platform, film, intellectual property, print outdoor, radio, social media and young ones.
Best you check the full list and 'pencil' your congratulations to all and sundry.
The awards take place in New York City, with the Pencil Presentations on 7 May and The One Show on 8 May.
