Rutherford has won awards from Cannes, Clio, One Show, Lynx and Loeries, and has also worked on some of South Africa's most loved brands, including Nando's, as well as multi-national accounts such as Kellogg's, Unilever and Nestle.
Q: What is your main business challenge?
A: Staying true to the agency collective; clients, the brand strategy, a young creative's hopes and dreams, and my own targets.
Q: What is your core strategy?
A: Good work is the horse before the cart of happiness.
Q: Most important attribute needed to do your job?
A: Generosity - with time, with ideas, with patience.
Q: The biggest trend to note in your industry?
A: The industry is becoming more dynamic, fluid, resistant to hyperbole. There's more intelligence, strategic thought and sensitive creativity coming through, not less as the anti-advertising crowd would have us believe. Exciting times.
Q: How will you make an impact?
A: By fiercely defending our profession to the outside world. One day, an unsuspecting average Joe will need a place for their dysfunctional children. Let's keep the doors open. And the Moet on ice.
Q: What inspires you?
A: Being surprised.
Q: How do you inspire others?
A: Awareness of what uniquely inspires people, and then dangling it like the metal carrot it is.
Q: What are you currently reading for work?
A: 'Bird by Bird' by Anne Lamott.
Q: Your life philosophy?
A: Do not go gentle into that good night.
Q: At the top of my 'bucket list' is...
A: Experiencing the Northern Lights with my daughter.
