Effective Measure SEA regional director, Russell Conrad, said, "The increasing number of web pages being viewed on mobile points to a growing, tech-savvy Malaysian audience.
"With over 30% of Malaysians polled saying they access the Internet from their mobile phones, we expect to see a steady increase in page views from mobile looking ahead- in line with the introduction of better broadband connectivity and low price point smartphones.
Number of page views from mobile in other South East Asian countries in September:
"The Internet knows no boundaries - advertisers and online publishers should explore the opportunities in producing mobile-friendly content, if they have not done so already," said Conrad.
Consumer electronics and technology websites in Philippines were the most viewed on mobile - with a significant 12% of web pages in this category viewed on mobile devices in September, a 7% increase from the 'All Categories' monthly average.
Conrad said: "Consumer electronic sites performed well above all categories, highlighting the Filipino audience's keen interest in electronic products.
"With almost 40% of Filipinos polled saying they access the Internet from their mobile phones, we expect to see a steady increase in page views from mobile across more categories looking ahead - in line the increasing popularity of newly released smartphones such as iPhone 4S.
"As most Filipinos users regard themselves as 'Mavens' - inquisitive, information seekers, mobile-friendly content will be warmly welcomed if made easily available and engaging," said Conrad.