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Kenyan entrepreneurs create African-focused stock photo platform

Kenya-based AfricanStockPhoto is a stock photography marketplace. Sitati Kituyi co-founder and CTO, talks about his entrepreneurial journey...

2 Aug 2018

Influential Africans changing the narrative on Africa

The most influential people of African descent that are changing the conversation on Africa globally to that of an 'Africa Rising', have been named in Los Angeles...

3 Jul 2018

Implement GDPR or organisations risk losing business

For businesses around the world, including Africa, the implementation of the European Union's (EU) General Data Protection Regulation (GDPR) is particularly pertinent...

21 Jun 2018

AfCFTA could raise trade by 52%

Preparations for an Intra-African Trade Fair in Cairo in December 2018 are underway...

6 Jun 2018

VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 19 Apr 2018

Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

Four fast ways to maximise in-store promotions

When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...

By Sandra Steenkamp 5 Feb 2018

Tips on how YouTube videos can drive consumers to purchase your product

Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online...

By Nicola Graves 24 Jun 2016

Vic Falls Z-Card pocket guide promotes Zim tourism

As part of the Brand Zimbabwe Series project to promote Zimbabwe tourism, enhance tourists' experiences and activate local brands, Nhume Marketing Communications has released a free Z-CARD pocket guide to Victoria Falls.

11 Sep 2013

Loeries 2011 opens for entries, categories revised

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.

15 Mar 2011

Zim retailer plans to double customer base

Retail group OK Zimbabwe, is expecting to double its revenues after re-launching its grand challenge which had been suspended two years ago due to an unprecedented economic crisis in the country.

By Dumisani Ndlela 26 Apr 2010

Zim hotels lure locals to make up for low international traffic

Zimbabwe's hotel groups have embarked on an aggressive marketing campaign to woo locals into their hotels and lodges, as international concern on the country's crisis remains a major threat to international tourist arrivals.

By Dumisani Ndlela 18 Aug 2008

Zim advertising awards go ahead despite lack of new campaigns

Zimbabwe's Advertising Publicity Club is organising its annual competition for the advertising industry, despite a dearth of new campaigns due to an economic crisis that has stunted growth and limited new advertising campaigns in a once vibrant sector.

By Dumisani Ndlela 11 Jan 2008

Cricket Australia tries to corner image market

Cricket Australia (CA), the governing body of one of Australia's favourite sports, is trying to force all photographers and agencies to sign a new contract before they enter the cricket grounds.

13 Dec 2007

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