While the marketing role has shifted and changed dramatically, it is the sales role that is most underestimated...
22 Jun 2016
The role of the media sales professional is changing rapidly...
31 May 2016
SoLoMo: the glorious intersection of social, location and mobile that was going to superpower hyperlocal search and prove to be the holy grail, allowing retailers and other businesses to attract an army of smartphone-wielding customers. Pretty exciting stuff, especially during an economic downturn, right? In my opinion, quite the contrary.
Vanessa Clark 23 Jan 2013
Microsoft has announced the opening of 21 web stores for apps and games across several African countries.
18 Dec 2012
State run Zimbabwe Broadcasting Corporation (ZBC) has reduced its advertising rates by 40%, in an apparent indication which confirms that the national broadcaster is feeling the heat of competition and struggling to attract advertisers.
Justin Tamisai Makombe 30 Oct 2012
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
As of early last month, the Newspaper Advertising Bureau (NAB) is the sales representative of Zimbabwean independent daily newspaper, The Daily News. The newspaper is back after being forcibly closed more than seven years ago by the Zimbabwean government.
7 Jun 2011
NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.
27 Jan 2011
Zimbabwe's retail and banking sectors lurched into an unprecedented crisis after banks struggled to deal with an implosion of zeros on the country's beleaguered currency, throwing the point of sale (POS) transaction system into a quandary.
Dumisani Ndlela 7 Jul 2008
Zimbabwe is so short on consumer goods, the government can't even calculate inflation, the chief statistician said on Tuesday.
28 Nov 2007
Zimbabweans are switching to barter, payment in kind and the use of foreign currencies, such as neighbouring South Africa's rand, instead of the local dollar to survive hyperinflation and the accelerating economic meltdown.
26 Jun 2007