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Quality content is key to advertising success irrespective of reading platform

Research company, Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales...

9 hours ago

A festival of African creativity launched by Absolut

Capitalising on the success of its One Source campaign, Absolut Vodka has launched a festival of African creativity in 2018...

5 Dec 2017

APA results: Kenya's thriving advertising industry

The fastest and most affordable connectivity in sub-Saharan Africa enables Kenya to punch well above its weight in the IT sector generally...

4 Dec 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?

Anatoly Roytman, managing director of Accenture Interactive and Global lead for EALA (Europe, Africa, Middle East and Latin America), is our #MeettheMarketer this month on Bizcommunity.africa. He believes Accenture Interactive is building the "agency of the future"...

By Louise Marsland 13 Nov 2017

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

CNN International Commercial's (CNNIC) 'Go There Media Fund' provides travel and tourism expertise to distressed destinations and countries recovering from natural disasters...

7 Nov 2017

#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

Respecting and connecting with the modern African consumer

There is a long overdue sea of change happening in South African marketing. A few brave brands have started to shift the way that modern African consumers are being communicated with...

By Llewellyn Allen 3 Nov 2017

Why brands need to become master storytellers

Many millions of brands, from consumer goods to charities, compete across a bewildering array of media platforms for attention. All of them hope for more...

By Greg Viljoen 27 Oct 2017

Make it digital

Some agencies are finally beginning to understand the importance of being "fully integrated." So why this need for integration?...

By Jeanette Grove 26 Oct 2017

#NewCampaign: $15m Emirates campaign opens up a world of good times

Emirates has launched a $15m campaign to inspire travel and promote the airline's network of global destinations. We go behind the scenes of the campaign with Boutros Boutros...

By Cari Coetzee 24 Oct 2017

Ten tips for excellent copywriting

Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

By Lauren Crooks 24 Oct 2017

The power of consumer insights (combined with woke strategy and creative)

Never has it been so evident to acknowledge and value the power of consumer insights in 2017...

By Thomas Sepheka 20 Oct 2017

#BODCT: Redesigning the world one business at a time, to surprise and delight customers

Big brands shared the role of design in their business at Business of Design, with Adrian Morris, partner and MD at Design Partnership speaking of current the physical reboot trend responding to a changing landscape, while Brian Mtongana, head of design at Woolworths, honed in on the role of packaging in sales...

By Leigh Andrews 16 Oct 2017

#BODCT: Surprise! THIS is today's African consumer

Read up on key insights from the first sessions of Business of Design - Mduduzi Simelane talks about how to enhance the continent's filmmakers, while trend analyst, Nicola Cooper shares a snapshot of today's African consumer. It's probably not who your brand is targeting...

By Leigh Andrews 11 Oct 2017

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