On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Pieter Goiris...
Africa's CEOs look to innovation and technology to boost growth in a challenging global economic environment...
23 May 2016
NEWSWATCH: Nando's in Zimbabwe has quickly distanced itself from a cheeky ad based on Mugabe's recent much-publicised 'carpet malfunction', reports BD Live...
20 Feb 2015
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
Dina Saffer-Myers 18 Mar 2014
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
The state-owned Zimbabwe Broadcasting Corporation (ZBC) is reported to have refused to air two campaign ads, with electoral messages from Prime Minister Morgan Tsvangirai and his wife, less than a week before crucial elections are held in the country.
Tererai Karimak 29 Jul 2013
Up-to-date data on what Zimbabweans read, watch, listen to and buy will be released next month. The fourth quarter Zimbabwe All Media and Products Survey (ZAMPS) research was completed last year and the data is now being analyzed and tabulated ready for release.
23 Jan 2013
State run Zimbabwe Broadcasting Corporation (ZBC) has reduced its advertising rates by 40%, in an apparent indication which confirms that the national broadcaster is feeling the heat of competition and struggling to attract advertisers.
Justin Tamisai Makombe 30 Oct 2012
Redefinition, a new advertising agency is expected to launch this week in Zimbabwe. Redefinition, described as the new player in Zimbabwe's advertising and marketing industry, specialises in advertising, marketing, branding and social media use.
12 Jul 2012