More...
#NewBiz: WPP entrusted with stewardship of Unilever's Sunlight brand across Africa

WPP has been awarded the stewardship and activation of the Sunlight brand across Africa following a competitive pitch process. Sunlight is the second largest FMCG brand in Africa, after Coca-Cola...

7 Aug 2018

The need for the advertising industry to modernise

There has long been a need for the advertising industry to modernise. Now digital transformation is upon us and change is non-negotiable. At the same time, the industry is facing disruption from new entrants...

By Alistair Mokoena 3 Aug 2018

Warc reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018

Warc has released the results of its analysis of the 169 campaigns entered into the Cannes Creative Effectiveness Lions this year...

1 Aug 2018

How to deal with the troll armies

Reporters Without Borders has recommended that media organisations and journalists around the world strengthen training in digital security in the face of increasing cyberviolence...

By Louise Marsland 31 Jul 2018

#Apex2018: How to build a global brand with a local insight

Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...

By Jessica Tennant 26 Jul 2018

Budweiser most talked about brand on Twitter during Fifa World Cup

With the 2018 Fifa World Cup Russia officially over, it has been revealed that iconic beer brand, Budweiser's digital strategy has propelled them to become the most talked about brand during the tournament...

25 Jul 2018

Consumer research in Zimbabwe expanded

The Zimbabwe Advertising Research Foundation intends to revamp the Zimbabwe All Media Product Survey, the largest research into the Zimbabwean consumer...

23 Jul 2018

"The world needs creativity now, more than ever" - Chris Garbutt

I caught up with Chris Garbutt of TBWA Global this Mandela Day for his views on the South African advertising industry, from the 'rainbow nation advertising' he experienced under Madiba's rule to the 'hackvertising' of today...

By Leigh Andrews 17 Jul 2018

The crucial role of client service excellence in agencies

Developing client service excellence in order to properly service clients' campaigns is imperative for client retention, writes Mpho Nkomonde...

By Mpho Nkomonde 9 Jul 2018

#Loeries2018: "Expect an aggressive shift from the minimalistic trend" - Sebastian Padilla

Learn why Sebastian Padilla, co-founder of Anagrama in Mexico, is this year's Loeries' design jury president...

By Leigh Andrews 6 Jul 2018

KFC South Africa's hilarious World Cup ad hits 9GAG

Congrats, KFC South Africa, you're now 9GAG famous...

By Andy Walker 5 Jul 2018

"Brands: Get ahead of a problem that matters to consumers" - Pete Khoury

I caught up with Pete Khoury of TBWA\Hunt\Lascaris and the Creative Circle, for his views on why brands should get ahead of a problem that matters to consumers...

By Leigh Andrews 29 Jun 2018

How data and content is powering marketing innovation in Africa

Data and content will be the two factors that continue to drive innovation for African brands across the continent...

By Cathy Ibal 8 Jun 2018

Ogilvy announces new chapter

Ogilvy has announced the agency's re-founding and new mission to serve as an integrated creative network that Makes Brands Matter...

5 Jun 2018

Show more